ANDY AKIHO & SANDBOX PERCUSSION
Challenge: Introduce Andy Akiho’s new and ambitious eleven-movement multimedia work – Seven Pillars – performed by Sandbox Percussion to reach audiences beyond the world premiere and world premiere recording.
Deliverables: Seven Pillars is featured by The New York Times, NPR, Pitchfork, and more, receives a 2022 Grammy nomination, and is a 2022 Pulitzer Prize finalist. It continues to be performed around the globe to great critical acclaim.
BRAVO! VAIL
Challenge: Introduce Bravo! Vail’s new staged opera initiative in 2019
Deliverables: Brought journalist from Opera Now to Vail, resulting in a cover feature, preview, and review + articles in Operawire. A New York Times journalist visited during a later season, resulting in inclusion in a major feature on summer classical festivals.
YEETHOVEN
Challenge: Create awareness and interest in series of Beethoven/Kanye West mash-up concerts in Los Angeles and New York City led by conductor Yuga Cohler and composer-arranger Johan
Deliverables: Press and viral explosion leading to sold-out concerts and features in a multitude of outlets including: TIME, Agence France Presse, Los Angeles Magazine, The Atlantic, Rolling Stone, GQ, and more!
THE CLIBURN 2022 WINNER – YUNCHAN LIM
Challenge: Introduce a very young pianist who won The Cliburn in 2022 to the world
Deliverables: The New York Times attended the finals and wrote a feature on the 2022 winners. Associated Press (AP) also covered Yunchan’s first place win, which many outlets syndicated. A viral video of Yunchan’s concerto performance from the final round of the competition has reached over 12 million viewers.
YOUTH MUSIC CULTURE GUANGDONG
Challenge: Publicize the launch and annual occurrence of Youth Music Culture Guangdong, a week-long festival in Guangzhou with Artistic Director Yo-Yo Ma
Deliverables: Organized annual press trips with editors of Strings Magazine, Gramophone Magazine, Limelight Magazine, and BBC Music Magazine, resulting in 3 cover stories
GRAND TETON MUSIC FESTIVAL
Challenge: Increase national and international prominence of Grand Teton Music Festival
Deliverables: Named by The New York Times as a “Top Classical Music Festival” – not just once but for three consecutive years, plus a press visit by a New York Times journalist resulting in inclusion in a major feature on summer classical festivals.