Marin Alsop Launches Second Global Social Media Campaign “#PurpleBaton”

The world-renowned conductor Marin Alsop, in partnership with the Taki Alsop Conducting Fellowship, will lead #PurpleBaton, a global social media movement advancing the careers of women conductors in classical music.

The campaign takes place during March, National Women’s History Month. Alsop, the first woman to be named music director of a major U.S. orchestra and a defining conductor of our time, will be joined by hundreds of leading classical organizations and artists sharing videos and images with a purple baton. The campaign, gathered under the hashtag #PurpleBaton, advocates for greater representation of women music directors and conductors.

“The #PurpleBaton movement signals to the world support of women conductors on the podium, and women in leadership roles across all disciplines, explains Alsop. “Those who take part promise to be active allies in shaping a future rich with possibility. They’ll show up for exceptional women in leadership across classical music, affirming that there is a vital and engaged global audience for communities, organizations, and presenters committed to building a more equitable field.”

Anyone interested in supporting the campaign may order their own purple baton for $15 on batonz.com/purplebaton, and is encouraged to use the hashtag #PurpleBaton on social media.

Read the full OperaWire feature here.

Learn more about #PurpleBaton at marinalsop.com/projects/purplebaton/ and takialsop.org.