Portland Tribune: All Classical Radio celebrates 40 years: Its gift is a big new office at KOIN Tower
The beauty of radio is that great music can come from anywhere. So, as is the case with All Classical Radio, why not broadcast from the center of all the action?
In likely July 2024, All Classical Radio, one of the top independent classical radio stations in the country, known as All Classical Portland before a recent branding change, will relocate to the KOIN Tower, 2225 S.W. Columbia St. It’ll be on the third floor with five studio and recording spaces, and a very large media arts center and community room. Blocks away are Keller Auditorium and Arlene Schnitzer Concert Hall, Oregon Symphony’s home office and plenty of other Portland musical groups.
Suzanne Nance, president and CEO, beams with pride as she stands in the still-under-construction new home for All Classical Radio, donning a hard hat, a lot of enthusiasm and a big smile.
“This is a big deal,” she said — meaning it’s a big move and a big footprint at 15,000 square feet, where 28 employees will do their work, including 11 producers/on-air talent. At a time when media entities, stereotypically and in reality, downsize, All Classical Radio moves across the Willamette River from its location at the Hampton Opera Center on Southeast Caruthers Street and ponies up $10 million (thanks to a lot of donations) for a posh new space.
The Oregonian: Suzanne Nance – Singing CEO of All Classical Radio – leads the station to a new studio and into the future
All Classical Radio is on a roll. Actually, it’s more of a grand crescendo. The station at 89.9 FM, formerly known as All Classical Portland, is celebrating its 40th anniversary with a new name, a new logo, and a massive move of its offices and broadcasting services to downtown Portland.
To top that off, All Classical Radio now has bragging rights as the number one classical music station in the nation. Talk about keeping Portland weird!
“We’ve received our ratings from Nielsen, and they said it is not even close,” said All Classical’s President and CEO Suzanne Nance. “We’ve been pulling a 6.5 market share, and the closest competitor is 3.0.”
Portland Tribune: All Classical Portland becomes All Classical Radio
At 40, station embarks on rebranding program, gets ready to move to KOIN TowerAll Classical Portland has reached middle age. The Portland radio station will observe 40 years of community-focused programming by reintroducing itself as All Classical Radio, unveiling a new logo as part of a comprehensive brand alignment effort.
Oregon Arts Watch: All Classical On the Move
The term “classical music radio” suggests revered, decades-old recordings of music by familiar, long-dead composers. You wouldn’t expect to associate it with 21st century music, Oregon performers and composers, young audiences, or, really, innovation. But while Portland’s All Classical radio’s airwaves and internet streams still abound with recordings of Old Masters, and likely always will, the station has lately been going way beyond its increasingly inaccurate name.